Key Results and Impact
Cost Per Lead – 10x cheaper than industry average
Leads Daily –consistent flow on AU$50/day
About SolSell
When real estate veteran Harry Skrekas came knocking in September 2024, we knew this was no ordinary comeback story. After two decades in the property world—and a courageous recovery from cancer—Harry was ready to reignite his passion with a fresh twist: SolSell, a self-sell model helping Aussies sell their own homes for a simple flat fee. No agents. No commissions. Just empowerment and savings.
Armed with raw, down-to-earth videos and a vision to shake up real estate, Harry’s message hit home—literally.
The Challenge
Selling your home without an agent sounds dreamy—until reality sets in. From marketing to contracts, it’s easy to feel lost. Here’s what stood in SolSell’s way:
Marketing Mayhem
Harry had decades of real estate know-how but zero experience in running ads.
Trust Troubles
Convincing homeowners to ditch agents was no easy feat.
Lead Handling Chaos
When leads started flowing, Harry needed a smarter system to manage them.
Low Quality Scores
Poor ad relevance meant Google charged more for less visibility, making every click costlier.
Our Strategic Approach
Strategy
We knew SolSell had a story that could sell itself—if told right. So we built a strategy rooted in authenticity, precision, and trust.
Natural Video Ads That Sell
We put Harry front and centre, speaking directly to camera with raw, unfiltered passion. The result? Relatable, real content that built trust and turned browsers into believers.
Laser-Targeted Audiences
We pinpointed homeowners actively exploring private sales. Behaviour-based targeting helped us reach the right eyes at the right time—maximising every dollar.
Seamless Lead Flow
Short, simple lead forms encouraged quick sign-ups and reduced drop-offs. Less friction meant more conversions, fast.
Solutions: One Fee. Zero Fuss
We made SolSell’s one-time flat fee the hero. Clear, honest messaging showed sellers how to keep more of their profits without agent headaches.
Always-On Optimisation
Every fortnight, we refreshed creatives, fine-tuned headlines, and retargeted based on engagement. The campaign stayed agile and unstoppable.
Target Audience
Our campaign zeroed in on Australian homeowners aged 30–60 who were ready to sell but frustrated with hefty agent commissions. We focused on DIY-minded sellers—people confident enough to handle the process with a little expert guidance. From first-time sellers to downsizers, our audience wanted transparency, savings, and control. These were everyday Aussies looking for a smarter, simpler way to sell their homes—without the middleman.
Services
We crafted a lean, high-performing digital campaign designed for clarity, conversion, and credibility.
Facebook & Instagram Ads
Campaign Strategy & Setup
Creative Video Direction
CRM Setup (Pipedrive)
Lead Funnel Optimisation
Ad Copywriting
Performance Tracking
This wasn’t just a win—it was a full-blown marketing mic drop.
Cost Per Lead – 10x cheaper than industry average
Leads Daily –consistent flow on AU$50/day
Why This Matters
Harry’s comeback with SolSell proves that authenticity, when paired with smart marketing, beats flash any day. By leaning into trust, clarity, and community-driven content, SolSell didn’t just attract leads—it sparked a movement.
Now, more Aussies are taking control of their home sales, saving thousands, and feeling empowered in the process. SolSell’s model isn’t just reshaping real estate—it’s redefining independence.
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