About Sportsal UK
In a sizzling partnership, SoudCoh joined forces with Sportsal to spark a roaring lead-generation campaign that lit up Meta platforms. The mission was simple yet mighty: to drive a flood of qualified leads through knockout creatives, magnetic messaging, and bold placement strategy. The outcome? A campaign that fired on all cylinders—boosting visibility, reach, and conversion for Sportsal’s fan-favourite kits.
Our Strategic Approach
Strategy
To supercharge Sportsal’s visibility, SoudCoh built a multi-layered strategy blending design, copy, and smart placements. Every creative was optimised for its platform, ensuring a cohesive yet dynamic presence.
Unified Message Stack
SoudCoh harmonised all text elements—from primary text to CTAs—so audiences everywhere heard one bold call: kit lovers, sign up now.
Placement-Optimised Creative Variants
Each ad was tailored to its format vertical for Reels and Stories, square for Feeds, and punchy layouts for Marketplace to feel native and perform brilliantly.
Template-Driven Copy Freedom
With flexible templates, Sportsal could test new copy fast—like “Own your club colours” or “Sign up for exclusive offers” keeping things sharp and fresh.
High-Volume Bid Strategy
By combining a volume-focused bid setup with creative refinement, SoudCoh delivered consistent, cost-efficient leads across all placements.
Target Audience
The target audience for this campaign was sports enthusiasts, club players, and die-hard fans across New Zealand and Australia who live and breathe team spirit. These are people passionate about owning authentic, club-ready kits that show off their pride. They’re active on Meta platforms scrolling, sharing, and engaging with sports content daily. From grassroots players to weekend supporters, the campaign spoke directly to those who wanted to look the part, feel the energy, and proudly wear their team colours.
Services
Soudcoh built a system that didn’t just attract attention — it captured it and converted fast.
Meta Ads Campaign Setup
Creative design and adaptation
Message template development
Ad copywriting and testing
Placement-specific optimisation
Bid strategy and campaign scaling
Cross-platform performance tracking
The campaign’s four-week burst delivered powerhouse performance—measurable, scalable and wildly efficient.
Meta Leads Generated Across Platforms
Strong consistency across all ad types
Faster lead response via instant CRM routing
Impressions Delivered Campaign‑Wide
total impressions with consistent CTR
Why This Matters
This campaign proved that creative precision and message consistency can transform ad performance across platforms. By syncing visuals, language, and data-driven strategy, SoudCoh helped Sportsal dominate Meta’s ecosystem while keeping costs lean and engagement high. The result? A proven playbook for scalable, performance-driven brand growth.
.jpg)
