Campaign Breakdown
In a Whopping, Sizzling collaboration, SoudCoh partnered with Sportsal to launch an electrified lead‑generation campaign that roared onto the scene. The goal? Drive tonnes of qualified Meta leads via eye‑catching creative, cross‑platform placements, and smart messaging.
Execution was mega‑charged—from crafting zesty primary text and headline combos, to layering message templates that resonated across Instagram Feeds, Reels, Facebook Stories, and Marketplace. The assets featured bold visuals of fan‑favourite kits, paired with irresistible “Sign Up” calls to action.
Outcomes were equally jaw‑dropping: across dozens of active ads, Sportsal garnered hundreds of leads at a stellar average cost per lead well below benchmarks, with consistent performance across formats—Feed, Stories, Reels, Marketplace. The lead flow was booming, the message crisp, and the machine humming with performance. A hefty campaign success delivered by SoudCoh’s zesty approach and razor‑sharp strategy.
The Problem: “When Great Kits Need Great Reach”
Before the campaign kicked off, Sportsal faced a few key challenges in elevating awareness and capturing high‑quality leads—all at scale.With the New Zealand housing market in a tailspin of rate changes, Sanjeev needed a sharp pivot. Here’s what we were dealing with:
Sportsal had handcrafted brilliant content and an irresistible offer around their kits—but needed strategic creative and messaging to boost visibility, engagement and lead capture across Meta platforms. Here’s what stood in the way:
Fragmented Performance Across Placements
Without tailored adaptations, visuals and copy rarely performed equally across Instagram Reels, Facebook Feed, Stories and Marketplace. Some placements under‑delivered, raising average cost per lead or volume.
Message Consistency and Clarity
Without a unified messaging framework, primary texts, headlines and CTA language varied—diluting impact and confusing audiences about what action to take next.
Creative Fatigue and Variation
Over‑reliance on single creative assets risked ad fatigue. Sportsal needed engaging variations that felt fresh and kept attention.
These challenges threatened to stall growth. SoudCoh stepped in with a Roaring solution: organised, optimised creatives and messaging across placements—transforming fragmented performance into a vibrant, unified campaign that delivered.
Solutions: “Creative Sync, Placement‑Perfect”
SoudCoh delivered a zesty suite of solutions that breathed life into Sportsal’s campaign. From smart creative tweaks to streamlined messaging, the solutions were integrated and performance‑driven—landing Sportsal right in front of conversion‑ready audiences at scale.
Creative Variants for Placement Fit
Custom‑cropped visuals ensured each ad placement looked sleek and native. Stories and Reels got vertical format cuts; Feeds got square‑optimised visuals; Marketplace ads had clean, attention‑grabbing layouts. Result? Seamless synergy across placements and stronger engagement.
Message Template Stack
A layered messaging system—primary text, headline, and CTA parameters—made creative iteration fast and effective. Variants like “Score your club kit now” tested against “Own the match‑day look” allowed fast performance insights and upgrades.
Cross‑Platform Preview Testing
SoudCoh reviewed how ads would appear across all placements, ensuring that design elements, text overlay, CTAs and visuals were on‑point everywhere before publishing—minimising surprises and maximising effectiveness.
An interactive mock‑up showing ad previews across Instagram Reels, Facebook Feed, Stories and Marketplace, spotlighting primary text, “Sign Up” buttons, and cohesive visuals.
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