About Xcel Movers
When Melbourne needs a move done fast, Xcel Movers deliver. From local apartment hops to big interstate relocations, their friendly crew handles every box with care. Partnering with SoudCoh, Xcel wanted to turn sporadic demand into a steady lead machine through Meta. The goal: fire up high-intent enquiries, reduce quoting chaos and smooth out that unpredictable weekend rush.
Our Strategic Approach
Strategy
We re-engineered Xcel’s Meta ads into a full-funnel, thumb-stopping lead engine. Every move was about speed, relevance and trust.
Creative Sprints that Spark Action
We launched 118 ad variations split into gritty UGC clips and branded blue graphics. UGC showed real movers in motion, while bold tiles shouted clear benefits — upfront pricing, free quotes, insured crews.
Smart Copy That Speaks Human
No fluff — just punchy, suburb-specific lines like “Stress-free moves across Melbourne” and “Book in minutes.” Headlines packed urgency: Last-minute Movers Available and Get a Free Quote.
Conversion Plumbing Done Right
Custom Instant Forms captured only what mattered: date, suburb, bedrooms, stairs. Messenger and WhatsApp auto-templates pre-qualified prospects in minutes, keeping leads hot and sales smiling.
Thumb Stopping UGC
Short vertical videos with first-frame hooks like Last-minute movers and No hidden fees. On-site clips, branded shirts, fast captions and a clear CTA: Book now.
Target Audience
Australian service-based business owners and marketing managers looking to boost lead generation through Meta ads. It’s ideal for moving companies, trades, and local service brands eager to stabilise demand and cut lead costs. It also appeals to growth-focused marketers and potential SoudCoh clients seeking proven, data-backed campaign results. The tone blends storytelling with performance insight, engaging readers who want practical strategies that deliver real outcomes, not just marketing fluff or vanity metrics.
Services
Soudcoh built a system that didn’t just attract attention — it captured it and converted fast.
Meta Ads Campaign Setup
UGC Creative Production
Graphic Ad Design
Copywriting and Ad Optimisation
Instant Form Development
Messenger & WhatsApp Automation
Lead Qualification Workflow
Campaign Analytics & Reporting
The new engine roared to life. Xcel’s ads reached 182k+ Melburnians, generating 600k impressions and a flood of qualified leads.
Close rate on 3-bedroom moves doubled
Cost per lead dropped to $14.95
improvement from baseline CPL
Stable weekday pipeline achieved
Why This Matters
This campaign proved that even “boring” industries can crush it with smart creative and fast automation. Xcel Movers turned a spiky, inconsistent funnel into a calm, consistent pipeline — all by focusing on what real customers care about: trust, clarity and action. With geo-based expansion, new video shoots and deeper automation on the horizon, this Meta engine is set to keep Xcel’s trucks rolling and their calendar full.
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