Key Results and Impact
increase in social engagement
rise in foot traffic at UAE stores
return on ad spend (ROAS)
AboutYogashi Bakery
Yogashi Bakery is a Japanese-inspired café in the UAE, known for its light soufflé cheesecakes, mochi desserts, and signature bubble teas. Their goal was simple — make every dessert lover in Dubai crave a bite. SoudCoh teamed up with Yogashi to craft a mouth-watering digital campaign that captured the artistry, flavour, and fun of Japanese pastries while driving online orders and footfall to their store.
The Challenge
Low brand awareness in a competitive dessert market
Japanese-inspired bakeries were a niche, and Yogashi needed a bigger online presence to stand out.
Limited online orders despite strong in-store experience
Their desserts were loved locally but lacked the digital exposure to attract delivery customers.
Seasonal engagement dips
Footfall and engagement dropped during off-peak months.
SoudCoh stepped in to position Yogashi as the go-to Japanese dessert brand online — combining mouth-watering visuals, smart targeting, and irresistible offers.
Our Strategic Approach
Strategy
To bring Yogashi’s brand story to life, SoudCoh crafted a creative, conversion-driven campaign designed to make every scroll feel like a sweet escape.
Service Focus
We highlighted Yogashi’s craftsmanship through crisp visuals and short-form videos showcasing soufflé cheesecakes, bubble teas, and takoyaki. Each video captured the sensory delight that defines the brand.
Ad Strategy
We produced high-impact Instagram Reels and carousel ads featuring slow-pour shots, close-ups, and dynamic product displays to evoke taste appeal and instant cravings.
Premium Positioning — The Taste of Japan in the UAE
We positioned Yogashi as the UAE’s destination for authentic Japanese pastries, blending minimalist Japanese aesthetics with premium branding and storytelling.
Target Audience — Dessert Lovers Across the Emirates
We used audience targeting to reach foodies aged 18-40 interested in cafés, desserts, and Japanese culture, focusing on Dubai, Abu Dhabi, and Sharjah.
Services
SoudCoh’s digital campaign turned sweet visuals into measurable conversions.
Social media ad strategy
Creative video production
Paid campaign management
Brand positioning
Content design & editing
Audience targeting & retargeting
Campaign analytics
SoudCoh’s sweet strategy delivered measurable success for Yogashi Bakery.
increase in social engagement
rise in foot traffic at UAE stores
return on ad spend (ROAS)
Why This Matters
This campaign showed how powerful creative storytelling can be when paired with the right strategy. Yogashi Bakery didn’t just grow its sales — it built a loyal following of dessert lovers who now associate the brand with authentic Japanese indulgence. By blending irresistible visuals, smart targeting, and premium positioning, SoudCoh helped Yogashi rise as the UAE’s go-to destination for Japanese-inspired pastries and beverages.
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